A family business,
born under the Californian sun,
Founded in 2006, Bobi is one of the signature brands of Genexus International, a family company specializing in jersey and established in Los Angeles for the last 25 years.
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If there exists an iconic classic in the American wardrobe that has lasted through the decades and has become a favorite in closets all over the world, it has to be the t-shirt. It was therefore quite a natural choice for Bobi to offer a line of audacious and feminine T-shirts for its first collection back in 2006, a tribute to this unquestionable American savoir-faire, inspired by the Californian lifestyle.
key to the brand’s success
With its outstanding quality of fabrics, gorgeous colors and flawless cuts, Bobi has quickly conquered the fashion scene.
Drawing on this success, the brand has created a complete wardrobe, revisited throughout the collections, while preserving its DNA: premium and timeless basics, comfy and casual-chic, versatile, and infused with the good vibes of Los Angeles.
to enhance every silhouette
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Once you’ve tried Bobi, you will always love it! Customers all agree: you quickly get addicted to Bobi clothes, as they feel like your second skin.
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Each product in Bobi’s line is so well designed that it matches every outfit, from the most casual to the most sophisticated. Bobi’s cuts are meticulously studied to enhance all body shapes, from XS to XL, incorporating very feminine details that make all thedifference.
crafted by specialists
With each new collection, we enjoy discovering Bobi’s wonderful range of fabrics: the softest cottons and the finest linens, providing quality clothes that are as comfortable to wear as they are long-lasting.
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The expertise of Kate Stanley, a specialist in knitted fabrics, is deployed in the lines of t-shirts that have built the brand’s reputation, as well as in the entire range of ready-to-wear clothing that constitutes the distinctive and unique style of Bobi Los Angeles.
reinvented throughout the collections
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Each season, Bobi Los Angeles offers versatile garments with high-end quality details, designed to meet the desires and lifestyles of every woman : that’s what affordable luxury is all about for Bobi Los Angeles.
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Much more than clothes, it's a state of mind. It's about sublimating to reveal our personality while combining comfort and elegance, thanks to flattering cuts, premium materials and gorgeous colors.
Tel: +33 (0) 611-385-389